There is no denying that talent and production are crucial elements to any creative’s success. This success is however subject to marketing, the key component that creates stars that lead the pack. Without marketing, no creative would have the reach they have and more so for the independent ones that do not have an entity working solely to expose them to audiences.
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Live Streams have then become the new normal way of engaging and sharing with audiences and as this phenomenon continues to be the order of the day, there is urgent need to improve on the much mundane formats that are the basis for all creatives.
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It is important to note that what brings success is your ability to utilize a set of skills, thought processes and values that I will be continually breaking down and clarifying on this platform.
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January 26, 2021
Talent alone is never enough
January 27, 2021
The after effects of the wave
January 22, 2021
Protecting works from theft.
January 19, 2021
Creative industry is a process